The Kim Kardashian principle

Anotace

How do social media stars generate such obsession even more than the Hollywood Alist? And what can they teach us about making our own ideas, products and services break through? The worlds leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on.


Parametry

Parametry produktu

EAN
9780349412986
Autor
Sehdev Jeetendr
Kód zboží
160371
Rozměry
236 x 152 x 18

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