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Newsjacking: The Urgent Genius of Real-Time Advertising

Anotace

From Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestle, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.


Parametry

Parametry produktu

EAN
9780500516720
Autor
Grant Hunter , Jon Burkhart
Kód zboží
170582
Počet stránek
224
Rozměry
25 x 216 x 277

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