Hiphop is now a global multibillion pound industry. It has spawned superstars all across the world. There have been tiein clothing lines, TV stations, film companies, cosmetics lines. It even has its own sports, its own art style, its own dialect. It is an allencompassing lifestyle. But where did hiphop culture begin? Who created it? How did hiphop become such a phenomenon? Jeff Chang, an American journalist, has written the most comprehensive book on hiphop to date. He introduces the major players who came up with the ideas that form the basic elements of the culture.